Video content has become increasingly important in recent years. In fact, 87% of businesses highlight how video marketing has brought increased traffic to their websites. Everything from branding videos to corporate marketing videos has become vital to the success of any business’ marketing campaigns.
Given how effective video marketing has been, it’s important to keep up with the trends to maximize your company’s potential or business. To help you out, we’ve prepared a list of four video marketing trends that you’ll want to incorporate in 2021:
Google and Video SEO
One trend that you’ll want to take note of when coming up with video marketing strategies is Google’s increased emphasis on video in their search results. You’ll want to capitalize on this and make sure that your branding and corporate video marketing campaigns are SEO-friendly. One way you can optimize your visual materials for search engines is by adding a transcript for it. The transcript can act as your video’s copy and can help it rank on Google. This means that your video will likely appear in more searches.
Live Video Streaming
While mainstream video platforms are still popular, new players have entered the fray and are changing video marketing. One great example of this is the rise of live video streaming. Did you know that the live streaming platform Twitch clocked over 17 billion hours watched in 2020 alone? The sheer number of viewers is enough to make this trend well worth exploring! What’s great about live video streaming is that it also gives your target market a chance to engage with you via a chat function.
Short Form Video and TikTok
Another new form of video content is short-form video, and this has recently taken the world by storm. While it may seem counterintuitive, keeping videos as short as possible has actually been an effective strategy for small and big businesses alike. This isn’t that surprising, considering that the global attention span has been narrowing for years. New video platforms like TikTok take full advantage of this and are perfect for this type of content as they allow you to make short informative videos for your target market. It also helps that TikTok has over 100 million monthly active users in the United States and over 2 billion downloads globally.
Now, shorter videos don’t mean that you’ll exert less effort into making them. This is why Boston Video Productions provides you with an experienced team of writers, producers, and post-production specialists for all of your corporate video marketing needs!
Vlogging has also retained its popularity, thanks in large part to the rise of social media influencers and micro-influencers. Vlogging gives companies and brands a chance to create marketing content that feels authentic. This can help your company or business earn the trust of your consumers, all while establishing your brand.
Video marketing is one aspect that you’ll really want to focus on in 2021. While it may seem rather costly at first, it’s actually an investment that will be well worth the time and resources that you put into it. Keep in mind that video content can help your company or business maximize its potential and reach a wider audience. By incorporating the trends mentioned above, you’ll be able to come up with effective video marketing campaigns for your business in 2021!
If you’re looking for corporate video marketing solutions in the Boston area, then Boston Video Productions is perfect for you. Our experienced team of video professionals can help clients from different industries achieve their goals through video marketing and branding. If you have any questions about our services, don’t hesitate to contact us today!