Video marketing is known to be effective, which is why most brands today invest in video production to increase brand awareness, gain more sales, and engage with their audience. It’s crucial to have consistent branding in your videos for the sake of your brand.
Many brands fail to think this through that they often aim to appeal to their whole audience and tell everything about their brand. However, this isn’t the best way to do this. That’s why you need to take time to sort out your video branding to create the most powerful videos that will not leave your audience confused or overwhelmed. Here are some tips:
1. Choose Your Message
Careful planning is crucial to ensure you’re on the right track when it comes to video creation. The first thing to do would be to decide on a message and a strategy. You could find that telling the story of the brand’s CEO will be helpful for brand awareness, while a live video tutorial with an influencer is better for sales.
Choose your message and story for each video and make sure it aligns with your goal. If you have multiple messages or goals, divide them into individual videos in a series.
2. Add Visual Branding
Visual branding is the text and design overlay that contains your brand name, brand logo, or both. You can add this at the start of the video and have it in the bottom corner throughout the content’s duration.
It’s also an excellent idea to use subtitles to establish a context around the brand.
3. Answer the Why
It’s essential to get your user’s attention within the first three seconds or less, which is why you need to start the video with a strong why. Answer a question that resonates the most with your audience and take it from there. Usually, this comes in the form of a hook. Also, emotions are vital here.
4. Tell an Engaging Story
Stories are powerful because they give people something to remember and connect to. So, choose a simple story to feature in your video. It’s crucial to have distinct personas who are being helped or affected by the brand in some way.
5. Keep It Simple
When it comes to video branding, keep it simple. Shorter videos are the way to go, and this will help you make a big impression quickly. Keep in mind: you want users to watch the entire video, so keep it short and sweet.
6. Be Consistent
If you’re only creating a single-branded video, you don’t need to think too much of consistency as long as the video is well-balanced. However, if you’re creating a video series, you need to prioritize consistency because you want people to see your videos and recognize the style, format, and general message. This way, it will make your marketing more effective and powerful.
How you brand your videos is important, which is why you also need to think about it carefully when creating videos. The tips in this post will help you stay on track and ensure your videos will help you reach your goals.
Need help with branding videos in Boston, MA? Boston Video Productions helps businesses grow in a world where compelling videos matter. Contact us today to get started!